Rupa is a New York-based artist and award-winning digital creative leader with 15 years of global design experience in prestige beauty, luxury, and consumer goods. She currently leads global user experience and product design for global beauty brands like Estée Lauder, MAC, Clinique, Aveda, Bobbi Brown, La Mer, Smashbox - Digital innovation projects that span global ecommerce and mcommerce experiences, mobile apps, in-store technology tools.

In addition, she is the co-founder of Not Just Art, a platform and organization that showcases art created by differently abled artists to the global audience of art lovers, collectors, museums, and galleries. She is inspired to leverage her strengths in art, design, and technology to give others the opportunity to live up to their full creative potential.