Hi, I’m Rupa
I have over 15 years of global design experience in ecommerce, prestige beauty, secure identity and CPG, creating innovative digital and physical experiences. I have a track record of identifying and growing talent, choreographing multi-disciplinary design teams to execute on large-scale initiatives, working on complex product ecosystems, setting strategic direction and creative vision, and identifying innovative opportunities by connecting market trends, business goals, and user needs.
Most recently, I led Product Design at CLEAR - a secure identity platform used by 12+ million members and 150+ partners across North America. I partner with leaders across CLEAR to elevate design quality, shape product vision and help build the infrastructure to deliver consistent experiences across myriad products.
Previously, I led cross-disciplinary design teams focussed on UX strategy, brand design, and execution at Moda Operandi and Etsy.
Prior to that, at Estée Lauder Companies, I led digital product design and consumer experience-driven innovation for the company’s portfolio of over 25 global beauty brands, and helped grow ecommerce and mobile footprint to 500+ sites, with double digit sales growth in 50+ countries. Spearheaded multiple, next-generation search and discovery pilots using artificial intelligence, augmented reality, visual search, voice search, and conversational UI that align with the strategic needs of Estée Lauder Companies.