The new Mac Cosmetics app lets users access their Mac Select memberships at any time – even by scanning their member ID in-store. This will enable customers to view or redeem any offers they have.
The app includes all of the brand’s latest collections and collaborations – some of which will be available for early purchase by loyalty members. The notion of receiving first access to new collections could be enough of an incentive to prompt more individuals to sign up for the Mac Select program.
Consumers can also leverage the app for all of their shopping needs and take advantage of the purchase history tool. If an individual wants to reorder a favorite shade of lipstick but cannot remember its name, for instance, she can simply revisit her purchase history to find the shade and place an order through the app.
Additionally, users can receive members-only deals and locate their nearest MAC counter if they prefer to make purchases in-person.
Bobbi Brown Digital Face Charts - Clientelling App
Launched in Bobbi Brown retail doors in the UK to help makeup artists create and deliver highly personalized experiences. In the past, artists would create paper face charts after a consultation and scribble notes, product details. However, this tool was limited in value because it could not help artists to continue their conversation after clients have left the store.
This app arms artists with tools to create highly personalized digital face charts at the end of every client consultation, recommend products, write up application tips and notes and send completed face charts via email to clients.
The app is also used to set up reminders for follow-up emails or calls and inviting clients back to the stores for events and other exclusive experiences.
Artists can also look up a client's purchase history and other preferences creating more opportunities for up-selling / cross- selling and personalized service.
Aveda iOS App (Scheduled launch: June 2017): This flagship app is targeted at Aveda’s approximately 1 million Pure Privilege loyalty program users, also featuring shopping, exclusive offers, and immersive content.
Smashbox Virtual Studio
Smashbox launched a program that allows customers to upload a picture of themselves to see how every single product they sell–lipstick, foundation, blush, eyeliner–will look on their face. Smashbox makes the platform available directly on the website so customers don't have to worry about downloading an app.
In The News:
Fast Company "Do customers want virtual makeup try-on tools? Smashbox has some data"
AOL "Smashbox launches addicting makeup experience -- and you'll become obsessed"
Estée Lauder Try-it on
In The News: WWD "Estée Lauder Offers Augmented Reality Try-on experience"
Clinique In-Store App
This concept came to life when I felt a deep need to leverage my strength in design and technology to help improve the experience of the Indian Railways online presence (indianrail.gov.in, irctc.co.in) . These sites are being accessed by millions of Indians daily - in addition, to other international travelers who are seeking to experience the beauty of India by rail. In this era, people first experience any country through these digital experiences and in my perspective, these can be and should be improved to reflect the vision and ambition of 21st century India. I believe Design can change lives and can improve people's experience with our country at every touchpoint.
Santa Fe Art Find App
Santa Fe Art Find App allows visitors access to Santa Fe’s wealth of art (pottery, paintings, sculptures) in all galleries and in museums in a very easy and intuitive user experience. Art lovers can immerse themselves in the artistry of the city; serious collectors can find an easy way to contact the galleries they are interested. The app also opens up the market to a global audience making this art accessible and available to art lovers outside Santa Fe.
The app will feature a mix of commercial and non-commercial art. Seasoned collectors as well as beginners can easily contact a gallery or directly purchase a work that captures their interest directly from the gallery via the app. For any inquiries, Art Find will share the leads directly to the gallery. App users can view high quality images of current exhibitions, save works that interest them and filter galleries based on their interest/category/location/hours.
The app will present works in a way that lives up to the meaning, creativity and quality of the artworks themselves. Tapping a piece of art opens a detailed view where users can zoom into a high-resolution image, see important information regarding process, materials and dimensions, and explore similar works. How-to videos from artists, videos of process can be embedded in gallery profiles.
1) Art lovers, collectors, and tourists visiting Santa Fe